Disney trailer analysis

At the start of the trailer, Ralph is presented as outcast through a voice over where he seems frustrated that no one likes him for doing his job. In the immediate following shot, Felix, Ralph's friend, gets into an accident where he is nearly hurt, and the reaction from the townspeople is one of worry. This contrast of the townspeople disliking Ralph and idolising Felix portrays Ralph as a character that fits into the underdog stereotype. In the following scenes, the semic connotations of the support group help to emphasise this character trait, as Ralph needs help with his problems so he seeks a support group. He states that he no longer wants to be 'the bad guy', and this is then set in stone to be the main story arc due to the excessive negative reaction from his peers. Enigmas of where this arc will lead Ralph help to engage the audience into the story. The character trait of being unloved is further emphasised in the trailer by Ralph walking down a station, and having innocent bystanders fear him and get out of the way. However, whilst the trailer progresses, the symbolic meaning of it is revealed, that without Ralph, his game will die out, and this has the cultural impact of sending a message that everyone has a place in the society that they live in, and everyone is useful and loved in one way or another. The townsfolk start to become increasingly worrisome as more time passes with Ralph gone, emphasising this message.