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Tuesday, October 2, 2018

Compare and contrast of Big Issue cover



In both of the covers, the focal image is of the main celebrity, which is done in order to directly catch the eyes of the audience and persuade them to buy the issue. However, in my version, the artist is offset to the left to leave room for text, however in the official cover the celebrity is centred, with the text overlayed, This creates a more symmetrical aesthetic for the cover, which some audience members may find more appealing. Both covers use certain techniques in order to emphasise the celebrities name in order for the audience to immediately know what the main focus of the issue will be. In my version, I used the contrasting colour of red against white to highlight the name 'V3nture', whereas in the official cover a large text size and bold font were used on the name 'Liam' to do this. In both of the covers, the logo for The Big Issue is situated in the top left-hand corner. This is a convention seen in most Big Issue cover pages, which creates consistent branding. The colour scheme used in both covers is widely contrasting. In the official cover, the colours are very bright, with light blue and pink being the main colours used. However, in my version, I predominantly used black and dark. I did this for a reason, however, which is to create a grunge aesthetic to link with the artist being a drummer.

The Big Issue poster evaluation

What Went Well:
I believe that The focal image is clearly placed in the cover page, due to it being the centre of attention. It is suitably sized in order for it to be easily viewed by the audience but also offset to the left to leave space for the text. The Big Issue logo has been suitably edited for it to still be easily recognisable to be part of the core brand, but to also give it a spray-painted aesthetic, which links in with the grunge theme present throughout. I used a consistent colour scheme, but however contrasted this with highlighting the artist's name in red, which adds extra emphasis to it and makes it more recognisable.

Even Better If:
The size of the text, especially the name of the artist, is too small to be viewed by people far away. If I was to redo this task I would scale up the text in order to make it more easily viewable. There is also a large amount of blank space where the artist's jacket is in the bottom right. This area could easily hold promotional content, or extra info about the issue being bought. In its current state, it is a very boring part of the poster and is easily overlooked.

Monday, October 1, 2018

continuity task 2

Blackmail
1. I played the lead male role in the acting side of the production, and I also helped film some of the shots.

2. When planning the scene, we had to make sure the story made sense to the audience and was easy to follow, so we planned out what the actors were going to say in the conversation, and we planned out how the shots would transition between one another to keep narrative flow. We also planned out where we were going to film the scene and what order the shots were to come in in the final product in order to make sure there were no continuity errors.

When shooting the scene we had to make sure there were no continuity errors by making sure all of the characters were in the correct place whenever a new shot was started. We also tried our best to make sure that the dialogue spoken was the same between the shots to make sure of this as well. We had to abide by the 180 degree rule as well while shooting, as this was done by shooting the conversation twice, at the 2 correct camera angles, and then cutting between them in post. We also payed special attention to the framing of the shots in order to make the scene easy for the audience to understand, and to retain narrative flow.

When editing, yet again we needed to make sure there were no continuity errors, and this was done by making sure no clips were cut in where the lines of dialogue were different from the shot before it, and also by cutting clips with actors in the same position as they were before. We also made sure to edit the clips together in a way to keep narrative flow, and this was done by making sure all the clips were all in the right order, and that they were all edited with clean cuts between them.

3. I think our sequence was quite successful. We did manage to demonstrate match on match action in most of our shots, however some of out shots showed continuity errors. When Virginia is holding the detention slip, it changes hand between both of the shots it is in. However, we did manage to abide well by the 180 degree rule. I think we did stick to the brief in this task.

4. After completing this task, I have learned that a mastershot should not be as zoomed out as it is in our scene, as it breaks narrative flow when it is cut to due to it being an ELS. Also, we never wrote down a script for this project, we only planned out the basic idea of what the actors were going to say. This made it a lot harder to edit in order to make sure we minimised continuity errors, so in the future I think a script would be very important.