Post 14: My kit list

A kit list was essential when sharing kit in order to prevent any kit being lost, as after one partner would finish shooting, they would check all the kit they had against the kit list.

This helped to benefit my shooting experience as it de-stressed the experience with the threat of losing kit being eliminated.

Post 13: My time-plan, crew and cast list

I created a time plan and crew list in order to be more organised when it came to shooting. If I wanted to shoot at a specific time and one of my actors said they wouldn't be there, I wouldn't be able to shoot the required scenes, resulting in an unfinished advert. I asked all of my actors if they were all free at specific times. If they weren't, I would find a new time that would appeal to everyone.

This planning was necessary to my project as I would not have to chase up actors in the middle of the filming process, resulting in me running out of filming time. It also allowed me to focus on other aspects of the planning process, such as creating shoot boards and making props.

Post 12: My location reccie, risk assessment and location permissions

My location reccie was important as I needed to know if there was any dangers in the area, written out in the risk assessment. This was important in order to make the shoot safe. The location permissions were necessary in order to be able to physically shoot in the areas planned.

Location reccie first advert: Furzefield Leisure Centre, Potters Bar

My first advert was filmed at my trampolining club in the Furzefield leisure centre. There is a large hall with 6 trampolines present and lots of safety mats all laid out around them.

Location reccie second advert: Grovelands Park, London

My second advert was filmed in Grovelands Park. In the section I filmed in there was a small building to one side, and a large open field to the other.

Location permission:
Here is my location permission for my first advert as I needed to be able to film in the Furzefield centre. I contacted the head of my trampoline club in order to gain permission, which was granted.

As my second advert was filmed in a public park, I didn't need permission from anyone to be able to film there.











Risk assessment:
This is the risk assessment I made before shooting both of my adverts. This encompasses any problems that could occur during the filming process, which I would then be able to look out for and prevent.







These 3 steps were particularly useful to me moving forward as I was able to judge if it was safe enough to shoot in my preferred locations. After I knew safety issues were no longer a problem I was able to continue planning the intricacies of the shoot around the settings.

Post 11: My practice shoot/edit

It was important to shoot a test advert in order to find any errors that may have been present in the initial planning process. I filmed and edited it on my phone in the space of a weekend.

In my zombie advert, numerous errors were found. The advert had a very slow pace with many irrelevant shots, for example when the boyfriend asks his girlfriend if she is O.K.. For a TV advert these shots would have had to be cut out, which is what I did when it came to filming and editing my rough cut. I also had to change a large amount of the actors for the rough cut as the actors I used in my test shoot delivered a poor quality of lines.

In my trampoline advert, errors found included the establishing shot adding no overall effect on the final video. For my rough cut of the advert I had to remove this shot. A distinct lack of voice-over was also present in the test shoot. For my rough cut I had to script more voice-over so the advert would have a better narrative flow.

Post 10: My advert storyboards

I created storyboards for my adverts in order to work out the specific framing for each of the adverts, and also the necessary actions required in each shot.

This helped to move my project forward as I planned camera movement and necessary actions from my actors in both of my adverts, so I could move on to planning and creating my shootboards. It also allowed me to finalise the order of the shots so there would be a higher quality of narrative flow.

Post 9: My Advert Timelines

It was important to create a timeline for both of the adverts in order to make sure the advert didn't overrun its 30 second limit. It was also useful to work out the specific length of each of the shots.

This was particularity useful for me moving forward as after I had finished planning out what shots were going to be in the advert, I was able to construct a storyboard focusing on how these shots would be presented.

Post 8: My initial proposal

The proposal was a crucial step in planning both of my adverts as it set a basis for the basic story of them. This allowed me add in certain conventions of the genre after it so it would be able to appeal to a wider audience. I brainstormed my initial ideas in order to get the basic proposal. I linked my unique selling point to potential ideas, which helped me develop them.

From looking at the brief I knew the target audience was unisex 16-25 year olds. To meet this requirement I planned my cast to reflect this, with teens being the main characters in both adverts, with both males and females represented. The target audience also had to be in a defined geographical region. When I was planning my adverts I made sure the settings would be relatable to the target audience by using common locations, a sports centre and a public park. The brief also states that the adverts should use techniques such as humour to engage the target audience. I took inspiration from the 'Manband' advert by Just Eat where after the logo is shown there is a final humorous end scene. In both of my adverts I planned for this to happen in order for the adverts to be memorable and to emotionally appeal to the audience. Both of my adverts also had to use the same tagline. I therefore planned out a tagline that properly reflected my unique selling point, and I came up with 'Wherever you are, we're never far'. I was then able to incorporate this into my end card in both of my adverts when editing them. 

Advert 1:

A contestant at a trampoline competition gets hungry. It is a dire situation as he can find no easy way of getting food before he starts off his routine. However, with YouFood he can easily order it due to the ease of the app during his moves. He is granted a perfect score for the routine, and due to the fast speed of order the food has already arrived by the time he has finished his flips.

Advert 2:

A couple finds themselves in a dangerous situation running from a scary zombie. However, as they are trying to hide from it, they realise that they are feeling quite hungry. However due to the current circumstances they find the only way of ordering food quickly and easily is from YourFood. They order in a matter of seconds, and the food is delivered to them in a short amount of time. They then take the food, and continue running from the zombie.

This was beneficial to my project as it set a clear direction for the project, so I would be able to start working on the details of it after to increase the quality of it. This basic framework contributed massively towards the initial planning process and allowed me to move forward with the design of it.