I researched into the food takeaway services in order to be able to find
and understand the conventions of the industry. I did this by researching what
different brands existed, then what each of their unique selling points
were and what similarities existed between them.
The take-away food delivery market is a massively growing market, being worth
£9.9 billion at this current moment. People put in their postcode in their
website/app, chose what food they want to have, and it is all delivered to them
quickly and easily. Brands that offer this service are Just Eat, Deliveroo,
Ubereats and more. This benefits consumers due to the ease of use of the
service, the variety of food and the speed of delivery.
Just Eat takes around 2000 orders per minute, and had a revenue of £546 million
last year. They sponsor the X factor, and had 14 million downloads of their
mobile app in 2017. The brand has the unique selling point of having a large
variety of foods for consumers to choose from, resulting in their service being successful. They have numerous local connections, sponsoring a small football team
in Darby, and have for hire bikes in Edinburgh, increasing the reach of
their service. However, there have been controversies surrounding Just Eat.
They were found out in 2018 to deliver from at least 35 restaurants with a
hygiene rating of 0, the lowest possible score. This was a major health risk as
these restaurants were not licensed, which would have resulted in a large
number of food poisoning victims. This was reported by BBC news in October.
The take-away food delivery market is a massively growing market, being worth £9.9 billion at this current moment. People put in their postcode in their website/app, chose what food they want to have, and it is all delivered to them quickly and easily. Brands that offer this service are Just Eat, Deliveroo, Ubereats and more. This benefits consumers due to the ease of use of the service, the variety of food and the speed of delivery.
Just Eat takes around 2000 orders per minute, and had a revenue of £546 million last year. They sponsor the X factor, and had 14 million downloads of their mobile app in 2017. The brand has the unique selling point of having a large variety of foods for consumers to choose from, resulting in their service being successful. They have numerous local connections, sponsoring a small football team in Darby, and have for hire bikes in Edinburgh, increasing the reach of their service. However, there have been controversies surrounding Just Eat. They were found out in 2018 to deliver from at least 35 restaurants with a hygiene rating of 0, the lowest possible score. This was a major health risk as these restaurants were not licensed, which would have resulted in a large number of food poisoning victims. This was reported by BBC news in October.
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